The goal was to establish the look and feel, and the ‘voice’ of a hypothetical campaign for Storycorps.org to generate public interest and educate viewers about the culture. I chose the topic of preserving Vietnamese culture and sharing our traditions through the celebration of Tết, the Vietnamese New Year. This aims to bring awareness and understanding between cultural differences to close the gap, while also highlighting the core mission of Storycorps.org.
Tools and techniques: Photoshop, Illustrator, Dimension
Visual Storytelling, Information Development
Project Length: 14 weeks
Deliverable: Content Map, 3 Posters & Instagram posts,
Brochure, 3D installation
Course Work: DSGD 104 - Introduction to Graphic Design
San Jose State University